Atlanta’s Premier Loc Salon

Healthy Hair Is Rich Hair

RichLocs is a modern loc salon, haircare brand, and education destination built for clients who want healthy locs, expert care, and a premium salon experience.

15+ Years Experience
700+ Clients Served
Locs Salon + Academy
RichLocs premium loc salon experience
The RichLocs Standard

Loc care with purpose.

From starter locs to extensions, maintenance, styling, education, and products, every service is built around healthy hair first.

Assata Mayo, founder of RichLocs The Shop
15+ Years as a master loctician specializing in starter locs, extensions, maintenance, and repair.
Meet The Founder

Meet Assata Mayo, The Master Behind RichLocs.

Assata Mayo turned a childhood passion for hair into one of Atlanta’s most trusted loc destinations.

Her journey started at 15 years old when her aunt taught her how to braid. While attending Southern University, Assata began doing more locs than braids and decided to turn her passion into a career. In 2014, she launched her first business, Irie Minds, in Jeanerette, Louisiana, where she became known as Thee Loctician.

In 2015, she relocated to Atlanta to create more opportunity for herself and her son. Since then, she has built a clientele of more than 700 clients and opened Rich Locs The Shop in the historic West End.

“Healthy Hair Over Pretty Hair.”

RichLocs is more than a salon. It is a full-service loc salon and barbershop, a product brand, an education space, and a place of peace for clients, stylists, barbers, and future professionals.

700+ Clients Served
3 Locticians
2 Barbers

From starter locs and loc extensions to loc education, apprenticeships, and Rich Naturals products, Assata is building RichLocs into a national loc salon and haircare brand rooted in family, hard work, dedication, sacrifice, and perseverance.

Signature Services

Loc Care Built Around Healthy Hair.

From starter locs to extensions, maintenance, repair, styling, and education, RichLocs delivers professional care with honesty, skill, and intention.

01

Starter Locs

Clean, intentional starter loc sets designed for long-term growth, healthy foundations, and a look that fits your lifestyle.

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02

Loc Maintenance

Professional retwists, grooming, cleansing, hydration, and maintenance to keep your locs healthy and consistently cared for.

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03

Loc Extensions

Beautiful loc extension work for clients who want instant length, fullness, and a natural-looking finished result.

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04

Loc Repair

Support for thinning, damaged, weak, or neglected locs with a health-first approach to restoration and care.

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05

Loc Styling

Creative styling for everyday looks, events, photoshoots, and clients who want their locs to feel fresh and elevated.

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06

Loc Education

Hands-on classes, group training, one-on-one instruction, and apprenticeships for future stylists and locticians.

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Ready to give your hair a Rich Touch?

Book your appointment or visit the shop for professional loc care in Atlanta’s historic West End.

Book Appointment
RichLocs Education

Learn The Craft From Assata.

RichLocs offers hands-on training for future locticians and stylists who want to build skill, confidence, and a strong foundation in professional loc care.

RichLocs Styling Class 1-on-1 Hands-On Training

Styling Class

A private hands-on styling class designed to help students learn professional loc styling techniques directly from Assata.

Format 1-on-1
Training Hands-On
View Styling Class
RichLocs Beginners Class 1-on-1 Hands-On Training

Beginners Class

A private beginner-friendly class for students who want to learn the foundations of loc care, technique, and professional service.

Format 1-on-1
Level Beginner
View Beginners Class

Classes are built for serious students who want real instruction, hands-on practice, and direct guidance from a master loctician with more than 15 years of experience.

Follow The Work

See The RichLocs Experience In Motion.

Follow Assata and the RichLocs team for real client transformations, loc education, product updates, and behind-the-chair moments from the shop.

Rich Naturals

Hydration Made For Healthy Locs.

Rich Naturals is the RichLocs haircare line created to keep locs lightweight, hydrated, refreshed, and healthy between salon visits.

Rich Naturals loc care products
Client Loved Products

Keep your locs hydrated between appointments.

Rich Naturals products are lightweight and designed to support healthy, moisturized locs without weighing the hair down. From hydration oils to refreshing mist, every product is built around the RichLocs standard of healthy hair first.

Lightweight Hydration
Supports Healthy Locs
Great Between Visits
Created By A Loctician
Rich Mist

A refreshing mist created to help revive and hydrate locs throughout the week.

Hydration Oil

A lightweight oil designed to support moisture, shine, and scalp comfort.

Hydration Cocktail

A RichLocs favorite created for clients who want soft, hydrated, healthier-feeling locs.

Loc Extension Questions

RichLocs Extension FAQs

Learn what to expect before investing in loc extensions and how to maintain them for long-term success.

What's included with a loc extension install?
Your install includes the complete loc extension application plus one complimentary retightening service. Additional maintenance appointments are required after the first retightening.
Are starter locs separate from the price of a loc extension install?
No. The loc extension installation process includes the creation of your starter loc foundation. There is no separate charge for starter locs when booking a loc extension service.
How long do loc extensions last?
With proper maintenance, loc extensions can last for many years. Regular retwists every 4–6 weeks are recommended. Even though mature locs are attached, the roots should still be cared for like starter locs.
How many locs are needed for a full head installation?
Small: 90–100 locs (9–10 bundles)
Medium: 70–80 locs (7–8 bundles)
Large: 60–70 locs (6–7 bundles)
How many locs come in a bundle?
Each bundle contains approximately 10 locs.

Ready for Loc Extensions?

Schedule a consultation with Assata to discuss your goals, determine the number of locs needed, and receive personalized recommendations.

Book A Consultation
Real Client Reviews

Clients Trust RichLocs With Their Loc Journey.

From starter locs and retwists to extensions, styling, and natural haircare, RichLocs has built a reputation for healthy hair, professional service, and an experience that keeps clients coming back.

★★★★★

Adult Locs Retwist

“My experience with Rich Locs was awesome! Mrs. Mayo started my locs and gave me everything I needed to begin my journey. She has positive energy, is highly professional, and genuinely cares about her clients. I’ll definitely be returning for my retwists. My locs have grown tremendously since getting started.”

Casey H. Verified Client
★★★★★

Loc Extensions

“Assata went above and beyond with my loc extensions. She truly cares about the health of your hair and makes sure you leave looking your best. My locs look full, healthy, and natural. If you're looking for a great loctician, you will not go wrong with Assata.”

Rosenald C. Verified Client
★★★★★

Starter Locs & Styling

“Love this place. The atmosphere is clean, welcoming, and professional. The team is knowledgeable about natural hair care and offers quality products. My style was beautiful with no unnecessary tension on my hair. Shout out to Assata and Anahi for always providing a great experience.”

Renee D. Verified Client
15+ Years Experience
700+ Clients Served
4.8★ Client Reviews
7 Days A Week

Experience the RichLocs Difference.

Join hundreds of clients who trust RichLocs for healthy hair, beautiful locs, expert guidance, and a salon experience rooted in care.

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Visit RichLocs The Shop

Business Hours

  • Sunday Closed
  • Monday Closed
  • Tuesday – Friday 9:00 AM – 4:00 PM
  • Saturday 8:00 AM – 4:00 PM
Contact Information

Come See Us.

Address New Location, Same Plaza 571-B Joseph E. Lowery Blvd
Atlanta, GA 30310
Support The Shop Help support RichLocs The Shop, its education work, community presence, and continued growth.

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